When Twitter first launched Topics last year, people complained their feeds were overwhelmed with Topic suggestions. Twitter has since scaled back on suggestions in the Home feed, but you can still find them in search results and when viewing your profile page. To access and customize your Twitter topics, click the three dots more icon in the left menu, then click Topics. From here, you can follow and unfollow Topics and tell Twitter which topics do not interest you. Trends appear all over Twitter: the Home timeline, in your notifications, in search results, and even on profile pages.
On the Twitter mobile apps, you can find Trends on the Explore tab. The Twitter trending topic algorithm determines which topics show up as Trends. Starting today, some trends on Android and iOS will show a Tweet that gives context right away.
By default, the Twitter trending topic algorithm shows Trends based on your current location. However, you can choose to see trends for a specific location. On your Home screen, the Explore tab, and profile pages, the Twitter algorithm suggests accounts it thinks you might like to follow. These recommendations are based on :.
Every algorithm has its secret sauce. Try these tips to increase reach and boost your amplification signals to the Twitter ranking algorithm.
Hootsuite generally recommends posting at least times per day and a maximum of times per day with multiple Tweets in a thread counting as one post. The less often you tweet, the more likely your account is to be the target of purges and unfollows. We can help you schedule Tweets. After a break of about three years, Twitter reopened its public account verification process in May You can now submit an application to request verification in-app, right from your account settings!
This, in turn, can increase engagement and followers, which leads to higher relevance and engagement ranking signals. Hootsuite research shows that, in general, the best time to post on Twitter is 8 a.
Twitter Analytics will help you learn when most of your followers are online and active. Hashtags are a great way to gain traction on Twitter — branded or otherwise.
Are you a SmallBusiness? Keep an eye on trending hashtags. Or even better, plan ahead with top hashtag and keyword forecasts on the Twitter blog. Twitter recommends using no more than two hashtags per Tweet. If you mention someone, be sure to include their handle.
Include a photo, and you can tag up to 10 people in it. Thank you JoyMangano for creating this groundbreaking show for entrepreneurs. I'm grateful for this incredible opportunity…with iamscottevans MarisaThalberg and Durand Guion. Here, Red Bull Racing combined trending hashtags with photo tags to highlight their team win at the U.
Grand Prix. Twitter recently began testing an expanded amount of space for visual content with edge-to-edge Tweets on iOS and Android, so graphics will be even more thumb-stopping.
Edge to edge Tweets that span the width of the timeline so your photos, GIFs, and videos can have more room to shine. Add an incentive with a Twitter contest. For social media, our favorite tool is obviously Mention. As they explain it:. But tone changes with context. Twitter is a giant chat room. Most people are there for conversation, jokes, or education. Choose a ratio that makes sense to you, and try to keep to it.
People following hashtags are interested in that content. Some of her key tips are:. It may feel like the whole world is constantly online, but some times of the day are busier than others:. Image courtesy of QuickSprout. Toy brands prefer after-school slots when their target audience is watching. Use tools like Audiense , Followerwonk , and Mention to find out when your target audience is engaged.
Prioritize tweeting at these times, for maximum impact. Tell them what you need from them. Dan Zarella analyzed over 2. It would make sense that Twitter content should be shorter than posts on other social networks.
While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Sprout Social also lets you set up more complex queries that can help you track trending topics on Twitter. Using Twitter trending topics as a starting point, social listening can help you hone in on the most important news, conversations and influential accounts that are active at a given moment.
This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage. Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject. This is a great way of expanding your base of followed accounts meaningfully and finding out who is influential in specific topic areas. You need to know how to use this information to market your brand, build better campaigns and connect with your audience.
Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. A quick browse through the Tweets can reveal how your audience generally feels about the product. While this might have made sense as a viral marketing strategy early on, Twitter users have become more sophisticated about how the platform works, and no longer like seeing companies participating in unrelated trends just to stay visible. Twitter gives you an at-a-glance look at what is going, at that moment, on social media.
This makes it a great resource when it comes to forecasting trends and planning out your content calendar. Recurring hashtags like motivationmonday or transformationtuesday, will trend every week. This makes it easy to incorporate those trends into your schedule or content plan.
Other predictable events like seasonal events, holidays and hashtag holidays are also great opportunities to plan out your content in advance with the knowledge that this is what people will be talking about on Twitter that day.
Promoted Trends work well for brands who are launching a new campaign or product and want to promote it to a specific audience. One of the benefits of using Promoted Tweets is that Twitter has an exclusivity policy.
This policy only allows one client per day per country to run a Promoted Trend.
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