By 19, he initiated his multi-million dollar business by selling cupcake bakery themed t-shirts. His retail store gives a dream-like experience to food lovers by displaying cupcakes themed t-shirt designs in refrigerators and packaged in pastry boxes.
The store smells and looks like a bakery without actual food. Most of Johnny Cupcakes designs are exclusive which are printed only once. The products are moulded as collectibles making it successful. Johnny Earle is an entrepreneur who realised his passion and brought light into it through his work.
He has been continuing to bring the child out of everyone through his experience based brand. He believes in being optimistic will bring happiness into his work and lives by it.
His own Johnny Cupcakes business idea — packaging cupcake-themed branded T-shirts in elaborate souvenir containers and selling them in immersive oven-filled shops — found success because of its uniqueness.
Devotees often camp outside the stores for days to get their hands on new limited-edition merchandise. But as Earle explained, some lessons apply anywhere. Twitter LinkedIn Facebook Email. From selling practical-joke supplies to his high-school classmates to running a wildly popular clothing business, Johnny Cupcakes has always had a knack for giving his customers what they want During his talk at the SiriusDecisions Summit, the entrepreneur told his fascinating life story and offered his principles of success A similar focus on brand loyalty, continuous creativity, and strategic collaboration can help any B2B business thrive Johnny Earle, also known as Johnny Cupcakes, began surprising and delighting his customers when he was just 8 years old.
Partnerships and collaborations not only keep the product line fresh, but also allow an organization to reach new universes of buyers. React, reinvent, and reinvest. Even as a teenager, Earle never wavered on earning money, drawing lessons from each of his businesses and rapidly pivoting when a new buyer need appeared or a problem developed with an existing business. He quickly switched to reselling bulk candy, followed by Tupperware, handmade pins, fleece scarves, and other wares.
Article by Corina Newby. Johnny Cupcakes, Inc. Johnny started printing t-shirts as part of his gig with metalcore band On Broken Wings. His cupcake-based designs also flew out of the trunk of his Camry, and he eventually left band for brand, and built a clothing empire.
Johnny was just 19 when he started Johnny Cupcakes, now one of the most recognized independent t-shirt brands in the world with 5 flagship faux-bakery shops and an extensive online store. Johnny Cupcake stores are designed to look like bakeries, which often fools customers.
To make sure his L. Johnny Earle is known for his practical development of independent business ideas. Originally published on nxne.
This website uses cookies to improve your experience. I started making more Johnny Cupcakes t-shirts that poked fun of pop culture, replacing known references with cupcakes. One particular logo, the one most identifiable with Johnny Cupcakes today is a cupcake with crossbones. Guys thought it was funny and girls thought it was cute.
The design caused curiosity and conversation amongst strangers. More than anything, it made people smile. Then out of my crusty suitcase while on tour with my band On Broken Wings. People all around the country began to purchase them. Before I knew it, my Johnny Cupcakes t-shirts caught the attention of so many people, and making them quickly became my passion. Instead of playing loads of video games or partying like most or my peers, I chose to spend my time and money building the foundation of my new independent clothing line, Johnny Cupcakes.
As I spent more time on the clothing line, it grew so much I had decided to re-launch my online store. Slowly but steadily a cult following was brewing so much that my entire house became filled with orders to be shipped internationally. My whole family became involved, my mom and sister helped fulfill orders while my dad created a storage space in the attic. After hiring friends to help out, the only logical thing to do next was to open a retail store. When it came time to open a store, I really wanted it to be an unforgettable experience.
My dad and I transformed my first store location into an old fashioned bakery where I displayed t-shirts in vintage, industrial refrigerators and on baking racks.
I even made it smell like frosting! This is and always has been the model for all of my stores. Even when you purchase a t-shirt, we package them in our signature pastry boxes. Our bakery aesthetic is so convincing, that customers are usually convinced they are walking into a bakery expecting to get a cupcake. My inner-jokester still gets a kick out of fooling hungry shoppers.
Cupcake or not, customers usually leave with a t-shirt or a great story. However, one April Fool's Day we sold real cupcakes and hid all of our t-shirts!
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