About Portfolio Work with Me Blog. Should you list prices on your Website? There are 2 trains of through on this: Include your prices Skip them and leave the pricing conversation until later But which is the best option? You love everything about the place The decor, the clothes, the friendly staff.
Now, you need an amazing photographer to capture the magic. Of these 5 photographers, 3 have prices on their website, and 2 of these are within your budget. Which photographers are YOU likely to reach out to? Is your website booking you clients while you sleep? If this is the case, adding your prices could actually be a way to set you apart from others out there and make it easier for your ideal clients, so it might still be something to consider You worry your competitors will see it and try to undercut you.
Try to avoid any other changes to the page Calculate your conversion rate for each. Which side of the fence do you sit on when it comes to having prices on your website? Information Gathering.
People who are looking for a price range so they can get some budgeting ideas may be a perfect client for you. This is especially true when marketing to women: they do a lot of research before they buy. Ten reasons not to put your fees and prices on your site Customized Services or Product. Or show them examples of your work and indicate what each of those project fees were.
Bad news: your competition already knows what you charge. Or your customers tell others what they paid. You are going to have a tough time keeping your pricing private, especially in the internet age.
Value and Selling Strategy. You feel that they need to talk with you first, so that you can show them how valuable your service is, before quoting them a price. That is the job of your website. Need help with your copywriting? Read my blog post on 6 Copywriting Steps for Non-Copywriters. Your service is based on your personality and your rapport with your customers.
Why not put some videos on your website, offer some free teleclasses or workshops, so they get a chance to experience you before the prospect call is scheduled. Price Fixing. You or your industry in concerned about price fixing. By definition, price fixing is a conscious agreement among businesses to keep the price of something unnaturally high or low, instead of letting free-market forces determine what each customer pays.
You are concerned that competitors who are less qualified than you will increase their prices to mimic yours, but offer poor service. Let them. You cannot be responsible for what your competitor does. You feel that your service or product is not unique, but is exactly the same as what your competitor offers. This is called a commodity. But a commodity implies that what the customer is purchasing is the same, regardless of vendor like milk, flour or gasoline. By being clear on what makes you unique, different or better than your competitor, you avoid being seen as a commodity.
This is called your Unique Selling Proposition. Ongoing Marketing. This is where having an offer on your website they can sign up for can help you gather a list of people who may be interested in your product or service. Think: email newsletter, teleclass or whitepaper. Establish your sales and marketing strategy and funnel, and reach out to people based on where they are along the sales path. Price Shopping and Tire Kickers. People who shop only based on price will leave you when they find someone cheaper.
So if you put your prices on your website, you get them to exit before they waste your time. Not Knowing Your Worth. What to do? So…should you put your pricing on your website or not? Do you put your prices on your site?
Why or why not? I find this process hugely disingenuous, and I believe it demonstrates a lack of credibility on the part of the service provider. When the prospect knows the price going in, it becomes a non-issue, and we can focus on the more important points. This, again, feels like a focus on the completely wrong aspect of business. If your price is the most valuable thing about your business, you need to move into a new business. Instead, focus on the value you are providing and what you have to offer.
Focus on delivering your services at an exceptional level. Focus on the substance. I raise my prices often, and it has set a precedent for my followers and clients. This is not something to hide!
Of course, the only way you can reap all these advantages from publishing your pricing is if you have a well-defined, compelling, BA brand that screams your unique value. But if you have many services here are a few pros and cons that you may want to think about first before you decide: Some of the Benefits of displaying prices are:. If you present all your services at varying price points, you run the risk of confusing your potential clients. Introducing level packages really helped me to sell websites and made my referral funnel stronger.
You can create your own services levels and keep your customers engaged in the process of doing business with you. If your prices are bespoke to each client then it may not be possible to have fixed prices on your website. This is often true for many event planners, builders, medical clinics etc.
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