Where is the joyville train

As for the Competition, not everyone wants to join Facebook! Name or pseudonym required. Email optional. Website optional. Save my name, email, and website in this browser for the next time I comment. Type your email address in the space below. Ad Person says:. June 28, at pm. MY2Cents says:. Dear Ad Person says:. OH says:. No, stop. Timmy says:.

Mass Marketeer says:. Jimmy choo choo says:. June 29, at am. Experienced it says:. Light at the end of the tunnel says:. Mick says:. Toot toot says:. Trainspotter says:. June 29, at pm. The Fat Conductor says:. Mr Activation says:. In a visual spectacular, the Joyville workers dressed head-to-toe in purple and white weaved between travellers, dancing through the crowd and sharing their generous gifts with families, couples, solo travellers and groups of friends.

Armed with large vintage purple milk churns and candy striped trays with an array of Cadbury Dairy Milk favourites including Cadbury Dairy Milk Chocolate blocks, Cadbury Dairy Milk Buttons, Cadbury Dairy Milk bars, the Joyville workers showed their generous spirit and added a welcome splash of colour to the station platforms. Disguised across the platform and on board the Joyville Train, four secret cameras captured the surprise and delight of travellers at Redfern station as the Joyville Train rolled in and the Joyville workers distributed their joyful packages.

The Joyville Train was brought to life by experiential agency Wonder and is Cadbury Dairy Milk's next major instalment in creating the myth of Joyville, as well as the third campaign TVC. Ben Wicks, General Manager Marketing Chocolate for Cadbury Dairy Milk, said the Joyville Train was an ambitious and exciting activation that would set new standards for experiential marketing across Australia.