Add your local business to some of these business listings and directories today — and watch your business and customer base grow. Editor's note: This post was originally published in March and has been updated for comprehensiveness. Originally published May 24, AM, updated September 16 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software.
CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website. Foursquare allows you to add status updates to your listing a plus in this social media-hungry climate!
Superpages and Yellowpages team up to give you double the bang for your free local business listing buck. City-Data combines free local business directories with discussion forums on a variety of local topics including recommendations for businesses.
Your business listing on the BBB online business directory website shows your score and positive reviews negative ones, too. Non-profits and community groups get a free listing on American Towns. Local Guides offers free and paid listings for a variety of services and businesses.
Bing may not be as big as Google, but they are still plenty big enough and important enough for a local listing. Less a business directory and more a watchdog, Express Update sends your corrected business information to search engines, libraries, and in-car navigation systems — for free. Local Stack combines social media with customer recommendations to rank your business but you have to be on there to participate. Making your business known locally. Local SEO is important to the success of businesses that target an audience in a specific geographic region.
Without a proper presence in online directories, your business may fail to reach a potential customer who could travel just minutes from their home to get what they need from your company. Without creating a free business listing in directories — which almost always include geographic filters — you may struggle to make your business name known to that potential customer, among thousands of others.
There are many ways to promote your business locally , but start by ensuring your site has a presence on sites listed below. Getting your info out there.
Want potential customers to know when your store is open, how to get in touch, what services you provide and how much other customers trust you? Free business listings allow you to share information such as your business hours, contact information, and addresses on platforms where users can search for businesses based on specialty, location, and ratings.
Driving your brand engagement and reputation. Even customers who ultimately choose another business over yours or don't click on your link will see your business name.
This recognition cements your brand's reputation in potential customers' minds — especially if your ratings are high — and increases the chances that they'll choose you in the future. Important websites where you should be listed Ready to get your business listed in all the right search engines and directories?
Yelp for Business Grow your business with Yelp. Google My Business Engage with customers on Google for free. Your business may already have a page on some platforms. These pages tend to be incomplete placeholders that the platform — or a user — has implemented to ensure that your business at least appears in the directory. Complete your business listing. Whether or not you have to first claim an existing business page, you will need to complete your listing with valid, up-to-date information so that potential customers get a full picture of your company.
Include your address, phone number, services offered, hours of operation and any other contact methods. Verify your listing. In theory, any internet user could claim your business listing as their own. That's why business directories require you to verify your identity and your business before your listing goes live.
My Huckleberry allows you to create a business profile, act as an expert in your field by answering questions for site visitors, gather customer reviews, and, for a cost, advertise any coupons you create to your local audience.
Formerly a standalone platform, MapQuest eventually partnered with Yext to give consumers more control over their search of business listings. MapQuest gives you the opportunity to search for your business on several different websites.
It lets you freely scan your listings on more than 50 online services, including Google and Bing. You can differentiate your search depending on the type of business you have, whether it is a one-location business, a multi-location business, or a marketing agency. If you run a non-profit organization or a community group, you can get a free listing on American Towns.
This directory is very intuitive as you can submit personal requests when performing a search. It is easy to create an organization page on this site, and afterward you can add events to the calendar and state the venues your events will be in. Sometimes customers will become curious as to how employees are treated by their bosses in a company. Establishing good morale between employers and employees is very critical to the success of a business.
With the help of a directory like GlassDoor , customers can get insight as to how well companies are doing internally. GlassDoor is a review site for both companies and employees, and companies can only be registered after employees submit a review about them. Creating listings on these free websites can help your business gain awareness by potential customers and clients in your local area. We recommend you create a listing on as many of the above websites as possible if you are trying to get more visibility.
As a business owner, you are looking to expand your reach to a target audience on the internet. And there is more that goes into using a free online business directory than just viewing them as the digital equivalent to the Yellow Pages. These directories are comprehensive avenues of communication for your business. This enables potential customers and fellow business owners to identify and contact businesses that best suit their needs.
Searching for your business on general search engines like Google, Yahoo and Bing is smart. When doing a search, you may come across listings of your business on numerous directories. These directories, in which you show up, are often places you never even thought of submitting your business details to.
Many times you show up in these directories because many of them will extract your details from larger and better known directories. If your business gets listed on one online directory, then you will likely be listed on many more. However, it is important to note that accurate details about your business do not always get updated by these secondary directories. You can avoid inconsistency with your listing details. You can do this by regularly checking your listings and repair your online presence accordingly.
Alternatively, you may consider using a software like BrightLocal , to help you manage the accuracy of your free local business listings. Once you make sure your business details are accurate, on multiple different online directories, you can improve your odds of getting discovered whenever potential customers search for products or services. With accurate information your business can be better positioned to be found, even if customers do not directly search for you.
Many customers typically do not search for a specific business name when trying to find a service or product. Using the two examples above, if you fall in one of those categories, and you list your business in auto or coffee shop directories, this can help you show up in search engines. You will notice a common theme shared by many free online business directories. They offer advanced filter options that will allow your customers to contact you in your area. Targeting customers in a particular local community becomes a simplified task with local business directories.
If you intend to promote your product or brand on a national or global level, you may need to first win over the local crowd. If you heavily rely on marketing campaigns to get the word out about what you offer, or your brand, you will end up loving free online business directories.
When a search is performed in an online business directory, a customer will be shown a list of matching results. These results will contain a snapshot and the available business details.
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