Personality tests are everywhere on Facebook. Which "Little Mermaid" character are you? Which city do you actually belong in? There are plenty of reasons people take these personality tests. So, which category do you fall into? Who needs a date when you can just open a bottle of wine and take a BuzzFeed quiz? Yes, personality tests, from Internet questionnaires to Myers-Briggs, give us the impression that someone is interested in our lives.
Recently, there have been some questions about whether we put too much faith in the Myers-Briggs test. But some psychologists emphasize that personality tests — even reputable ones backed by research — were never meant to completely define us.
Tom, the publican, steps into the spotlight at 8pm sharp and holds up a piece of paper. Silence reigns: the game has begun. Across Britain the scene is identical: fashionable haunts are testing celebrities' knowledge in glitzy quizzes, trendy bars are holding their sophisticated clientele to account and corner pubs are seeing customers return week after week to test their brainpower against their neighbours.
Britain has turned into a nation of compulsive and extrovert competitors. The passion tapped by Who Wants to be a Millionaire? The format has now been licensed or optioned in 77 countries and is the first Western gameshow to be bought by Japan. The board game, the quiz book, the pub quiz machine and the PC game are bestsellers. Anne Robinson's The Weakest Link , which moved to a primetime viewing slot last week and gave Chris Tarrant a run for his money on Thursday night, is the latest innovation in the field, combining the general knowledge test with the voyeuristic sadism of Big Brother.
The jettisoned contestants are held up to Oprah Winfrey-style probing after their brutal expulsion. Dorkly, a site that covers movies, TV shows, videogames, and comics, has consistently delighted its audience with quizzes. And although it helps to have a large channel, having one is not a prerequisite for creating a successful quiz.
The original post got zero likes and six comments, and just 93 people took the quiz in the first 24 hours. Over the next few days, the quiz blew up and was taken more than 60, times. Your ultimate goal with content marketing is to delight your audience, and quizzes can accomplish this in big ways.
They are fun, interactive, pieces of content that allow people to learn something about themselves and start conversations with their friends. People are much more likely to share results from a quiz than just about any other form of content, and quizzes are often the beneficiary of insane social lifts.
Why do you think people love taking and sharing them so much? We will handle your contact details in line with our Privacy Policy.
If you prefer not to receive marketing emails from Marketo, you can opt-out of all marketing communications or customize your preferences here. Share Share Share.
0コメント